advertising test measure

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• benchmark measure — / bentʃmɑ:k ˌmeʒə/ noun the measure of a target audience’s response at the beginning of an advertising campaign which is then compared to responses at the end of the campaign to test its efficiency …   Marketing dictionary in english

• simulated test market — Hall test A laboratory based marketing research technique for forecasting product sales; it is based upon pretest interviews, forced advertising exposures, simulated store shopping, product trials, and follow up interviews to measure the… …   Big dictionary of business and management

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• United States — a republic in the N Western Hemisphere comprising 48 conterminous states, the District of Columbia, and Alaska in North America, and Hawaii in the N Pacific. 267,954,767; conterminous United States, 3,022,387 sq. mi. (7,827,982 sq. km); with… …   Universalium